How we market your property differently.
Premium placement, professional presentation, and strategic exposure across every channel that matters. We invest in marketing tools that create a real advantage for our sellers.
Zillow and Realtor.com are the #1 and #2 most used property search websites.
Both platforms offer premium placement programs that realtors rarely take advantage of. We use them on every listing.
Zillow Showcase
Zillow Showcase is used on all of our listings to give your home enhanced exposure and a more elevated presentation on Zillow. Showcase listings receive a premium layout, stronger presentation, and priority placement in Zillow search and map results. Showcase listings include dedicated email alerts to reach more buyers.
Showcase nearly doubles visibility on Zillow. Zillow claims that showcase listings on average get 81% more page views, 80% more saves, and 90% more shares, compared to similar nearby non-Showcase listings.
Zillow Showcase is rarely used, which is part of what makes it so valuable. In Q4 of 2024, Zillow Showcase was only used on 1.7% of new Zillow listings. In Q4 of 2025, Zillow Showcase was only used on 3.7% of new Zillow listings.
One reason not every brokerage offers Zillow Showcase is because it is not something they can purchase casually on a listing-by-listing basis. Showcase access involves commitment contracts and marketing investment with Zillow. It is a premium product, and it is not cheap. At Roig Realty, we are willing to invest in marketing tools that create a real advantage for our sellers. That is why all of our listings include Zillow Showcase as part of our marketing strategy.
Realtor.com Spotlight
Realtor.com's premium placement program is called Spotlight Listings. Spotlight listings get on average 2x the amount of listing views compared to similar non-promoted listings. Spotlight listings launched on November 12th, 2025 and it is rarely used by realtors.
Realtor.com describes Spotlight Listings as offering:
- Premium placement in relevant search results
- Larger, more engaging photo presentation
- Property video is featured within the presentation
- Spotlight-style labeling with map indicators
- Enhanced listing page branding
- Additional exposure through buyer-targeted emails
- Increased visibility with buyers already searching in the area
Facebook Meta Ads and social media content.
We also invest in Facebook ads to create additional exposure with local potential buyers. Your listing will be promoted through social media which includes short-form video, property photos, Facebook/Instagram reels and stories, TikToks, coming soon announcements, and open house announcements.
Position your home correctly from day one.
Pricing is one of the most important parts of the selling strategy. The goal is not to "test the market." The goal is to position your home correctly from day one so we attract serious buyers, create urgency, and give your listing the best chance to sell within the strongest window of activity.
Most buyer attention happens early. When a new listing hits the market, active buyers and agents notice it quickly. If the price makes sense, showings and offers can happen fast. If the price is too high, buyers may skip over it, compare it against better-priced homes, or wait for a reduction.
Overpricing can create real problems. It can lead to fewer showings, longer days on market, weaker offers, and buyers wondering why the home has not sold yet. In many cases, a home that sits too long eventually sells for less than it could have if it had been priced correctly from the beginning.
We help our sellers review comparable sales, current competition, market trends, property condition, buyer demand, and your estimated net proceeds. From there, we will choose a pricing strategy that gives your home the strongest chance to sell for the best possible price in the current market.
Make your home easy to find, easy to understand, and easy to show.
Your home will be listed on the Multiple Listing Service, which is the primary platform real estate agents use to search for available properties for their buyers. From there, the listing syndicates to all the major real estate websites such as Zillow, Realtor.com, Redfin, Homes.com, etc.
A strong MLS listing matters. Buyers may find your home online, but agents often decide which homes to show based on how the property is presented in the MLS. We make sure your listing is entered accurately, professionally, and strategically so the home is positioned correctly from day one. This includes:
- Attaching the documents to the MLS listing that buyer's agents typically want
- Professional listing description strategically written and easy to read
- Broker remarks that give agents the key information they need to confidently show your property and write a clean offer
- Clear showing instructions
The goal is simple: make your home easy to find, easy to understand, and easy for agents to confidently show to their buyers.
Professional photos and videos.
Strong photography is one of the most important parts of the listing launch. Buyers often decide within seconds whether they want to keep looking at a property online. We work with some of the best real estate photographers who know how to capture the right angles, lighting, composition, and features that make a home stand out.
At Roig Realty, we are intentional about every photo that represents your property online. We carefully select the main listing photo and strategically arrange the photo sequence to capture attention quickly, usually showcasing the property's strongest features within the first 10 images.
Professional photos help the property look clean, bright, spacious, and marketable. Twilight shots and drone shots can also help certain listings stand out. The goal is to capture the property in a way that creates interest without misrepresenting it.
In addition to photos, we create high-impact listing videos for all our listings.
Photography
Professional shots with strategic sequencing to highlight your home's best features in the first 10 images.
Videography
High-impact listing videos created for every property to drive engagement across platforms.
Twilight & Drone
Specialized shots when appropriate to help certain listings stand out from the competition.
Strategic Editing
Every image is reviewed and sequenced to capture buyer attention within seconds of viewing.
Open houses, flyers, and local visibility.
Open House Marketing
When appropriate, open houses can be a valuable part of the listing strategy. They create additional buyer activity, increase local awareness, and make it easier for potential buyers to view the property in a low-pressure setting. Open houses also allow us to collect real-time feedback from buyers and agents. That feedback helps us evaluate how the market is responding to the property's price, condition, layout, presentation, and competition.
Photo Flyer
A professional color property flyer will be created using the property's best photos, key features, property details, and showing information. These flyers can be used at open houses, private showings, brochure boxes, and marketing conversations with potential buyers. Buyers often tour multiple properties in one day, and a clean flyer helps keep your property in front of them after the showing.
For Sale Sign
A professional For Sale sign will be placed on the property to give your property local visibility and let neighbors, drive-by buyers, and area agents know the property is available. A brochure box will also be added to the For Sale sign with the color property flyers.
Ready to sell your home the right way?
Let's talk about your property, your timeline, and how we can position your listing for the best possible outcome.
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